A curated newsletter, built from the MLS alerts you already get.
Pocketlane watches your MLS alerts, lets you pick the listings worth sharing, and sends a polished weekly newsletter from your domain — to your sphere, your subscribers, your name on it.
Currently onboarding a select group of LA-based agents. jamil@joinprivatus.com
How we're different
Not Mailchimp. Not an agency. Not your assistant.
Not Mailchimp or ConvertKit
Those assume you know how to design emails, write copy, and source content. Pocketlane does the design and sourcing for you. You do the curation.
Not a marketing agency
Agencies cost $2–5K/month and lose your voice. Pocketlane is your voice — sent from your domain, edited by you, in your style.
Not your assistant copy-pasting from the MLS portal
Your assistant's time costs more than this does. And copy-paste means inconsistent formatting, missed listings, and dependency on someone else's calendar.
The review queue
sophia@callahanluxury.comReview Queue
3 new listings · newsletter sends Monday
Los Angeles, CA 90077
$8,495,000 · 5 BD · 6.5 BA · 6,200 SF
Beverly Hills, CA 90210
$4,750,000 · 4 BD · 4 BA · 3,850 SF
Los Angeles, CA 90069
$3,295,000 · 3 BD · 3.5 BA · 2,400 SF
Is this for you
For agents working the Platinum Triangle.
You already get the alerts.
Pocketlane works with what your MLS subscription already delivers to your inbox. No scraping, no new feeds — just what you already have.
You want to send something worth opening.
A quiet, curated selection sent every week keeps your name in front of buyers and sellers without feeling like a blast. That's what builds referrals.
You don't have four hours a week.
Pulling photos, formatting listings, writing intros — the manual version takes your Sunday afternoon. This version takes five minutes.
The setup
Three steps. The system runs itself.
Forward your MLS alerts once.
One-time setup, five minutes. New listings land in your Pocketlane dashboard automatically from that point on.
Pick what to include.
Each week, spend five minutes in the review queue. Include the listings worth sharing. Skip the rest. Add a short note if you have one.
Send.
Pocketlane handles design, photos, and delivery. From your domain, to your subscribers, in your name. Click Send.
Right now
We're accepting a small group of LA agents.
Private beta. Every agent gets a personal setup call — we walk you through forwarding your MLS alerts, review your first send before it goes out, and make sure everything looks right. Reach out and we'll get back to you the same day.